At Meisterplan, we believe in transparency in the collection and use of data. With this policy, we would like to inform you about the use of our cookies and similar storage technologies. The cookie policy is part of our Privacy Policy, which provides additional information on the data we collect and use.
1. What are Cookies?
Cookies are small text files placed on your end device by your web browser that store certain information. The next time you visit our website using the same device, the information stored by cookies is either returned to our website (“First Party cookie”) or another website to which the cookie belongs (“Third Party cookie”). Session cookies are deleted after logging out and closing your browser, while long-term cookies remain on your device until they are deleted by you or your browser, or their duration has expired.
The information stored and returned by the cookie allows us to display our website and its contents according to your preferences and personalize your user experience. Cookies also allow us to evaluate the success of our marketing activities.
However, only the cookie is identified on the device. Additional storage of personal data is only carried out upon your express consent or if such storage is essential, for example, to be able to use the offered and accessed service.
2. Consent to the Use of Cookies
Any unnecessary cookies, for example those that allow us to provide services on our website, will only be used after consent has been given. You will be requested to give your consent to the use of cookies via a notification (“cookie banner”) provided by us on the website.
Your cookie settings may be individually adjusted at any time, for example to activate or deactivate individual cookie categories.
3. Legal Basis
If you have given your consent to the use of cookies by means of a notification (“cookie banner”) provided by us on the website, the lawfulness of data processing shall be governed by Art. 6 para. 1 sent. 1(a) GDPR. If no consent is requested, our legitimate interest (i.e. interest in the analysis, optimization and economic operation of this website and services) within the context of Art. 6 para. 1 sent. 1(f) GDPR constitutes the legal basis for the use of cookies.
4. Use of Cookies
Depending on their purpose and function, we classify the cookies used by our website into the following categories:
a. Essential cookies
b. Marketing cookies
c. External Media cookies
a. Essential Cookies
Essential cookies ensure that our website and its services function properly and can be optimized by us. This means that without these cookies, our website and its services cannot be used as intended or cannot be optimized by us due to a lack of statistical data.
This type of cookies (essential cookies) is used exclusively by Meisterplan (First Party cookies), VWO, DebugBear and Google Analytics. The information stored in these cookies is sent only to our website or Google Analytics.
The following essential cookies are used on our website:
| Name | Provider | Sent to | Purpose of Cookies | Duration |
|---|---|---|---|---|
| borlabs-cookie | Meisterplan | – | The borlabs cookie stores the consent you gave when visiting the website. If you would like to revoke this consent, simply delete the cookie in your browser. When you do this, the next time you access the website again or refresh it, you will again be asked for your consent to use the cookies. | 60 days |
| _ga | Google Ireland Limited | US | Uses a unique ID used to generate statistical information on how the visitor uses the site. User and session information is stored anonymously. | 2 years |
| _ga_* | Google Ireland Limited | US | Used to persist session state. | 2 years |
| _GRECAPTCHA | Google Ireland Limited | US | The _GRECAPTCHA cookie is used by the Google reCAPTCHA service to verify that a user is human, store their responses to CAPTCHA challenges and track interactions to improve the accuracy and functionality of the CAPTCHA to protect websites from spam and abuse.e request rate. | 6 month |
| _dc_gtm_* | Google Ireland Limited | US | This cookie is set when Google Analytics is embedded via Google Tag manager to throttle the request rate. | 1 minute |
| _vwo_ds | VWO | US | Stores persistent user-level data for Track (goals, funnels) and Analyze (heatmaps, recordings, form analytics) | 3 month |
| _vwo_sn | VWO | US | Stores session-level information. | 1 minute |
| _vwo_uuid | VWO | US | Generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner. | 5 hours |
| _vwo_uuid_v2 | VWO | US | Calculates Unique Traffic On a website. | 1 day |
| intercom-session-* | DebugBear | US | Used by Intercom Messenger to store identifier for each unique browser session and is used to keep track of sessions. | 1 week |
| intercom-id-* | DebugBear | US | Used by Intercom Messenger to store anonymous visitor identifier cookie. | 270 days |
| intercom-device-id-* | DebugBear | US | Used by Intercom Messenger to store identifier for each unique device that interacts with the Messenger. Intercom uses this cookie to determine the unique devices interacting with the Intercom Messenger to prevent abuse. | 270 days |
Essential cookies cannot be individually activated or deactivated.
To opt-out of Google Analytics measurement for all sites you can install the Google Analytics opt-out browser add-on or you can select a general deactivation of cookies in your browser at any time.
You can also change your setting for Google Analytics web analysis by Meisterplan via the following toggle:
b. Marketing Cookies
Marketing cookies come from both us and external advertising companies. They are used to collect information about the websites you visit, among other things. This information can be used, for example, to deliver targeted advertising to the user.
The following marketing cookies are used on our website:
| Name | Provider | Sent to | Purpose of Cookies | Duration |
|---|---|---|---|---|
| VISITOR_INFO1_LIVE__default | Google Ireland Limited | US | This cookie is being used for security and advertising purposes | 180 days |
| _gac_gb_* | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes | 90 days |
| VISITOR_INFO1_LIVE | Google Ireland Limited | US | This cookie is being used for security and advertising purposes. | 180 days |
| RUL | Google Ireland Limited | US | This cookie is being used for advertising purposes. | 1 Year |
| NID | Google Ireland Limited | US | This cookie is being used for analytics, security, functionality and advertising purposes. | 6 month |
| FPAU | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 90 days |
| FPGCLAW | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 90 days |
| pm_sess_NNN | Google Ireland Limited | US | This cookie is being used for security and functionality purposes. | 30 minutes |
| __gads | Google Ireland Limited | US | This cookie is being used for advertising purposes. | 13 month |
| Conversion | Google Ireland Limited | US | This cookie is being used for advertising purposes. | 90 days |
| Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 90 days |
| VISITOR_INFO1_LIVE__k | Google Ireland Limited | US | This cookie is being used for security and advertising purposes. | 180 days |
| 1P_JAR | Google Ireland Limited | US | This cookie is being used for advertising purposes. | 30 days |
| _gcl_au | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 90 days |
| YSC | Google Ireland Limited | US | This cookie is being used for security purposes. | Session |
| aboutads_sessNNN | Google Ireland Limited | US | This cookie is being used for security and functionality purposes. | 30 minutes |
| IDE | Google Ireland Limited | US | This cookie is being used to provide ad delivery or retargeting. | 1 year |
| _gcl_gb | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 90 days |
| pm_sess | Google Ireland Limited | US | This cookie is being used for security and functionality purposes. | 30 minutes |
| ANID | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 2 years |
| FPGCLGB | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 90 days |
| TAID | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 2 weeks |
| AID | Google Ireland Limited | US | This cookie is being used for analytics and advertising purposes. | 540 days |
| __cf_bm | Capterra Inc. | US | This cookie is being used for bot management / bot detection. | 30 minutes |
| hubspotutk | Hubspot | EU | This cookie can be set to prevent the tracking code from sending any information to HubSpot. It still allows anonymized information to be sent to HubSpot. | 6 months |
| __hssc | Hubspot | EU | Collects statistical data on the user’s website visits in Hubspot, such as number of visits, the domain, average time spent and which pages were opened. The purpose of this cookie is to segment website users according to demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising. | 30 minutes |
| __hssrc | Hubspot | EU | Collects statistical data on the user’s website visits in Hubspot, such as number of visits, average time spent and which pages were opened. The purpose of this cookie is to segment website users by demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising. If this cookie did not exist, each time the browser restarted would be considered a new session. | Session |
| __hstc | Hubspot | EU | Collects statistical data on the user’s visits to the website in Hubspot, such as number of visits, average time spent, which pages were opened, the domain and time of the visit. The purpose of this cookie is to segment website users according to demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising. | 13 month |
| __cf_bm | Hubspot | EU | This cookie is being used for bot management / bot detection. | 30 minutes |
| _cfuvid | Hubspot | EU | Connects multiple page views by a user into a single Clarity session recording. | Session |
| MUID | Microsoft Corporation | US | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year |
| _clsk | Microsoft Corporation | US | Connects multiple page views by a user into a single Clarity session recording. | 1 day |
| _clck | Microsoft Corporation | US | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
| MR | Microsoft Corporation | US | Indicates whether to refresh MUID. | Session |
| ANONCHK | Microsoft Corporation | US | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | Session |
| SM | Microsoft Corporation | US | Used in synchronizing the MUID across Microsoft domains. | Session |
| CLID | Microsoft Corporation | US | Identifies the first-time Clarity saw this user on any site using Clarity. | 30 days |
| _uetsid_exp | Microsoft Corporation | US | Contains expiration date of _uetsid. | Persistent |
| _uetsid | Microsoft Corporation | US | This contains the session ID for a unique session on the site. | Session |
| bcookie | US | Browser Identifier cookie to uniquely indentify devices accessing LinkedIn to detect abust on the platform and diagnostic purposes | 1 year | |
| bscookie | US | Used for remembering that a logged in user is verified by two factor authentication and has previously logged in. | 1 year | |
| JSESSIONID | US | Used for Cross Site Request Forgery (CSRF) protection and URL signature validation. | Session | |
| lang | US | Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. | Session | |
| lidc | US | Used to facilitate the selection of the data center. | 24 hours | |
| sdsc | US | Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission. | Session | |
| li_gc | US | Used as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. | 6 months | |
| li_mc | US | Used as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side | 6 months | |
| UID | US | Cookie used for market and user research. | 720 days | |
| UserMatchHistory | US | Used for LinkedIn Ads ID syncing. | 30 days | |
| AnalyticsSyncHistory | US | Used to store information about the time a sync took place with the lms_analytics cookie. | 30 days | |
| lms_ads | US | Used to identify LinkedIn Members off LinkedIn for advertising. | 30 days | |
| lms_analytics | US | Used to identify LinkedIn Members off LinkedIn for analytics. | 30 days | |
| li_fat_id | US | Member indirect identifier for Members for conversion tracking, retargeting, analytics. | 30 days | |
| li_sugr | US | Used to make a probabilistic match of a user’s identity. | 90 days | |
| _guid | US | Used to identify a LinkedIn Member for advertising through Google Ads. | 90 days | |
| BizographicsOptOut | US | Used to determine opt-out status for non-members. | 10 years | |
| li_giant | US | Indirect identifier for groups of LinkedIn Members used for conversion tracking. | 7 days | |
| oribi_cookie_test | US | Used to determine if tracking can be enabled on current domain. | Session | |
| oribili_user_guid | US | Used to count unique visitors to a website. | 1 year | |
| ln_or | US | Used to determine if Oribi analytics can be carried out on a specific domain. | 1 day | |
| ar_debug | US | Supports Google attribution reporting API integration to mitigate signal loss. | Session | |
| _fbp | Meta Platforms Ireland Ltd. | US | These cookies identify browsers for businesses using our Meta Products for the purposes of providing advertising and site analytics services. | Session |
| _fbc | Meta Platforms Ireland Ltd. | US | These cookies identify browsers for businesses using our Meta Products for the purposes of providing advertising and site analytics services. | 90 days |
| _ga | Reddit, Inc. | US | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | 3 month |
You can revoke the use of marketing cookies at any time by adjusting your cookie settings accordingly.
c. External Media Cookies
Content from video platforms and social media platforms is blocked by default. If External Media services are accepted, access to those contents no longer requires manual consent.
The following external media cookies are used on our website:
| Name | Provider | Sent to | Purpose of Cookies | Duration |
|---|---|---|---|---|
| CONSENT | Google Ireland Limited | US | Stores user preferences such as language and map display settings and may be used for personalized advertising. | 2 years |
| SID | Google Ireland Limited | US | Stores the user’s consent status in relation to Google services. | 2 years |
| SAPISID | Google Ireland Limited | US | Used for security purposes and to build user profiles across Google services. | 2 years |
| APISID | Google Ireland Limited | US | Enables recognition of users across different Google services. | 2 years |
| SSID | Google Ireland Limited | US | Used for security and authentication purposes. | 2 years |
| __Secure-3PAPISID | Google Ireland Limited | US | Used for personalized advertising and cross-site tracking. | 2 years |
| __Secure-3PSID | Google Ireland Limited | US | Marketing cookie used for user profiling and advertising. | 2 years |
| __Secure-3PSIDCC | Google Ireland Limited | US | Additional security and marketing cookie to ensure proper ad delivery. | 1 year |
| YSC | Google Ireland Limited | US | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| VISITOR_PRIVACY_METADATA | Google Ireland Limited | US | Stores information about the user’s privacy settings and consent status for YouTube services. | 6 month |
| PREF | Google Ireland Limited | US | Stores user preferences such as language, autoplay settings, and interface customizations. | 8 month |
You can object to the use of external media cookies at any time by adjusting your cookie settings accordingly.