Meisterplan cookie policy

Meisterplan Cookie Policy

Valid as of October 3rd, 2022

At Meisterplan, we believe in transparency in the collection and use of data. With this policy, we would like to inform you about the use of our cookies and similar storage technologies. The cookie policy is part of our Privacy Policy, which provides additional information on the data we collect and use.

Individual Cookie Preferences

1. What are Cookies?

Cookies are small text files placed on your end device by your web browser that store certain information. The next time you visit our website using the same device, the information stored by cookies is either returned to our website (“First Party cookie”) or another website to which the cookie belongs (“Third Party cookie”). Session cookies are deleted after logging out and closing your browser, while long-term cookies remain on your device until they are deleted by you or your browser, or their duration has expired.

The information stored and returned by the cookie allows us to display our website and its contents according to your preferences and personalize your user experience. Cookies also allow us to evaluate the success of our marketing activities.

However, only the cookie is identified on the device. Additional storage of personal data is only carried out upon your express consent or if such storage is essential, for example, to be able to use the offered and accessed service.

2. Consent to the Use of Cookies

Any unnecessary cookies, for example those that allow us to provide services on our website, will only be used after consent has been given. You will be requested to give your consent to the use of cookies via a notification (“cookie banner”) provided by us on the website.

Your cookie settings may be individually adjusted at any time, for example to activate or deactivate individual cookie categories.

3. Legal Basis

If you have given your consent to the use of cookies by means of a notification (“cookie banner”) provided by us on the website, the lawfulness of data processing shall be governed by Art. 6 para. 1 sent. 1(a) GDPR. If no consent is requested, our legitimate interest (i.e. interest in the analysis, optimization and economic operation of this website and services) within the context of Art. 6 para. 1 sent. 1(f) GDPR constitutes the legal basis for the use of cookies.

4. Use of Cookies

Depending on their purpose and function, we classify the cookies used by our website into the following categories:

a. Essential cookies
b. Functional cookies
c. Marketing cookies

a. Essential Cookies

Essential cookies ensure that our website and its services function properly and can be optimized by us. This means that without these cookies, our website and its services cannot be used as intended or cannot be optimized by us due to a lack of statistical data.

This type of cookies (essential cookies) is used exclusively by Meisterplan (First Party cookies) and Google Analytics. The information stored in these cookies is sent only to our website or Google Analytics.

The following essential cookies are used on our website:

NameProviderSent toPurpose of CookiesDuration
borlabs-cookieMeisterplanThe borlabs cookie stores the consent you gave when visiting the website. If you would like to revoke this consent, simply delete the cookie in your browser. When you do this, the next time you access the website again or refresh it, you will again be asked for your consent to use the cookies.1 Year
_gidGoogle AnalyticsUSUses a unique ID used to generate statistical information on how the visitor uses the site. This cookie therefore helps monitor the performance of the website. The anonymously stored data includes number of visitors, how visitors arrive at the website and which pages were viewed.1 Day
_gaGoogle AnalyticsUSUses a unique ID used to generate statistical information on how the visitor uses the site. User and session information is stored anonymously.2 Years
_gatGoogle AnalyticsUSUsed by Google Analytics to limit the request rate.1 Minute
AMP_TOKENGoogle AnalyticsUSContains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.30 Seconds to 1 Year
_gacGoogle AnalyticsUSContains campaign related information for the user.90 Days
_gaexpGoogle OptimizeUSUsed to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in.Typically 90 Days
_opt_awcid Google OptimizeUSUsed for campaigns mapped to Google Ads Customer IDs.24 Hours
_opt_awmidGoogle OptimizeUSUsed for campaigns mapped to Google Ads Campaign IDs.24 Hours
_opt_awgidGoogle OptimizeUSUsed for campaigns mapped to Google Ads Ad Group IDs24 Hours
_opt_awkidGoogle OptimizeUSUsed for campaigns mapped to Google Ads Criterion IDs24 Hours
_opt_utmcGoogle OptimizeUSStores the last utm_campaign query parameter.24 Hours
_opt_expidGoogle OptimizeUSThis cookie is created when running a redirect experiment. It stores the experiment ID, the variant ID and the referrer to the page that’s being redirected.10 Seconds

Essential cookies cannot be individually activated or deactivated.

To opt-out of Google Analytics measurement for all sites you can install the Google Analytics opt-out browser add-on or you can select a general deactivation of cookies in your browser at any time.

You can also change your setting for Google Analytics web analysis by Meisterplan via the following toggle:

b. Functional Cookies

Functional cookies enable our website to store information such as your user name or language selection in order to offer you improved and personalized functions. Functional First Party cookies collect and store only anonymous information.

The following functional cookies are used on our website:

NameProviderSent toPurpose of CookiesDuration
Yt-Player-BandwidthYouTubeUSAttempts to estimate user bandwidth.Session
Yt-Player-Headers-ReadableYouTubeUSUsed to determine the optimal video quality based on the visitor’s device and network settings.17 Days
GPSYouTubeUSUses a unique ID on mobile devices to enable tracking based on GPS geographic location.Session
VISITOR_INFO1_LIVEYouTubeUSAttempts to estimate user bandwidth on pages with integrated YouTube videos. This cookie is also used to track information about YouTube videos on other websites (e.g. user preferences, YouTube interface used).6 Months
YSCYouTubeUSUses a unique ID to store statistics on the Youtube videos that the user has seen.Session
PREFYouTubeUSThe PREF cookie remembers basic preferences, such as choice of language, format of search results etc.8 Months
yt-remote-cast-installedYouTubeUSSaves the user settings when retrieving a YouTube video integrated on other websites.Session
yt-remote-connected-devicesYouTubeUSSaves the user settings when retrieving a YouTube video integrated on other websites.Persistent
yt-remote-device-idYouTubeUSSaves the user settings when retrieving a YouTube video integrated on other websites.Persistent
yt-remote-fast-check-periodYouTubeUSSaves the user settings when retrieving a YouTube video integrated on other websites.Session
yt-remote-session-appYouTubeUSSaves the user settings when retrieving a YouTube video integrated on other websites.Session
yt-remote-session-nameYouTubeUSSaves the user settings when retrieving a YouTube video integrated on other websites.Session

 

You can object to the use of functional cookies at any time by adjusting your cookie settings accordingly.

c. Marketing Cookies

Marketing cookies come from both us and external advertising companies. They are used to collect information about the websites you visit, among other things. This information can be used, for example, to deliver targeted advertising to the user.

The following marketing cookies are used on our website:

NameProviderSent toPurpose of CookiesDuration
_uetvid_expMicrosoft AdsUSContains the expiry-date for the cookie with corresponding name.Persistent
_uetvidMicrosoft AdsUSThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.13 Months
_uetmsclkidMicrosoft AdsUSStore performed actions on the website.Session
_uetsidMicrosoft AdsUSThis cookie is used by Bing to gather anonymous information on how visitors are using our website.1 Day
_uetsid_expMicrosoft AdsUSContains the expiry-date for the cookie with corresponding name.Persistent
_fbpFacebookIR/USUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 Months
actFacebookIR/USThis is a Facebook cookie used for their analytics and research.90 Days
c_userFacebookIR/USThe c_user cookie contains the user ID of the currently logged in user.30 Days
datrFacebookIR/USThe purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook’s security and site integrity features.2 Years
frFacebookIR/USCookie by Facebook to provide ad delivery or retargeting.3 Months
_fbcFacebookIR/USThis cookie is used to annonymously store and track conversions in order to provide statistics of how users reached our website through Facebook marketing channels.2 Years
sbFacebookIR/USCookie is being used by facebookto determine browser details.2 Years
spinFacebookIR/USUnknown.1 Day and 1 Hour
wdFacebookIR/USThis cookie stores the browser window dimensions and is used by Facebook to optimise the rendering of the page.1 Week
xsFacebookIR/USThis cookie contains multiple pieces of information, separated by colon.3 Months
_js_datrFacebookIR/USStore user preferences.2 Years
CsmFacebookIR/USProvide fraud prevention.90 Days
ActppresenceFacebookIR/USStore ad display frequency.Session
messagesUtkHubspotDEStore browser details, store performed actions on the website.13 Months
__hssrcHubspotDECollects statistical data on the user’s website visits in Hubspot, such as number of visits, average time spent and which pages were opened. The purpose of this cookie is to segment website users by demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising. If this cookie did not exist, each time the browser restarted would be considered a new session.Session
__hsscHubspotDECollects statistical data on the user’s website visits in Hubspot, such as number of visits, the domain, average time spent and which pages were opened. The purpose of this cookie is to segment website users according to demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising.30 Minutes
hubspotutkHubspotDEThis cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.13 Months
__hstcHubspotDECollects statistical data on the user’s visits to the website in Hubspot, such as number of visits, average time spent, which pages were opened, the domain and time of the visit. The purpose of this cookie is to segment website users according to demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising.13 Months
hs_ab_testHubspotDEThis cookie is used to consistently serve visitors the same version of the landing page they’ve seen before.Session
__hs_d_not_trackHubspotDEThis cookie can be set to prevent the tracking code from sending any information to HubSpot. It still allows anonymized information to be sent to HubSpot.6 Months
__hs_opt_outHubspotDEThis cookie is used to remember not to ask the visitor to accept cookies again. 6 Months
HsfirstvisitHubspotDEStore time of visit.At least 1 Session
__hsmemHubspotDEThis cookie is set when visitors log in to a HubSpot-hosted site.At least 1 Session
_clckMicrosoft ClarityUSPersists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.1 Year
_clskMicrosoft ClarityUSConnects multiple page views by a user into a single Clarity session recording.1 Day
CLIDMicrosoft ClarityUSIdentifies the first-time Clarity saw this user on any site using Clarity.1 Year
ANONCHKMicrosoft ClarityUSIndicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.At least 1 Session
MRMicrosoft ClarityUSIndicates whether to refresh MUID.Session
MUIDMicrosoft Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.1 Year
MUIDBMicrosoft Logs visitor information from multiple visits and on multiple websites (e.g. how they use the websites, what advertisements they view). This information is used to measure the effectiveness of advertising on websites.1 Year
SMMicrosoft ClarityUSUsed in synchronizing the MUID across Microsoft domains.Session
_twclidTwitterUSContains a browser and user unique ID combination and is used for targeted advertising.30 Days
muc_adsTwitterUSCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.2 Years
personalization_idTwitterUSThis cookie is set by Twitter. The cookie allows the visitor to share content from the website on his/her Twitter profile.2 Years
bcookieLinkedinUSBrowser Identifier cookie to uniquely indentify devices accessing LinkedIn to detect abust on the platform and diagnostic purposes1 year
bscookie LinkedinUSUsed for remembering that a logged in user is verified by two factor authentication1 year
JSESSIONID LinkedinUSUsed for Cross Site Request Forgery (CSRF) protectionSession
lang LinkedinUSUsed to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settingsSession
lidc LinkedinUSTo facilitate data center selection24 hours
sdsc LinkedinUSSigned data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submissionSession
li_gc LinkedinUSUsed to store consent of guests regarding the use of cookies for non-essential purposes6 months
li_mc LinkedinUSUsed as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side6 months
UID LinkedinUSCookie used for market and user research720 days
UserMatchHistory LinkedinUSLinkedIn Ads ID syncing30 days
AnalyticsSyncHistory LinkedinUSUsed to store information about the time a sync took place with the lms_analytics cookie30 days
lms_ads LinkedinUSUsed to identify LinkedIn Members off LinkedIn for advertising30 days
lms_analytics LinkedinUSUsed to identify LinkedIn Members off LinkedIn for analytics30 days
li_fat_id LinkedinUSMember indirect identifier for Members for conversion tracking, retargeting, analytics30 days
li_sugr LinkedinUSUsed to make a probabilistic match of a user’s identity outside the Designated Countries90 days
U LinkedinUSBrowser Identifier for users outside the Designated Countries3 months
_guid LinkedinUSUsed to identify a LinkedIn Member for advertising through Google Ads90 days
BizographicsOptOut LinkedinUSUsed to determine opt-out status for non-members10 years
li_giant LinkedinUSIndirect identifier for groups of LinkedIn Members used for conversion tracking7 days

 

You can revoke the use of marketing cookies at any time by adjusting your cookie settings accordingly.

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