At Meisterplan, we believe in transparency in the collection and use of data. With this policy, we would like to inform you about the use of our cookies and similar storage technologies. The cookie policy is part of our Privacy Policy, which provides additional information on the data we collect and use.
1. What are Cookies?
Cookies are small text files placed on your end device by your web browser that store certain information. The next time you visit our website using the same device, the information stored by cookies is either returned to our website (“First Party cookie”) or another website to which the cookie belongs (“Third Party cookie”). Session cookies are deleted after logging out and closing your browser, while long-term cookies remain on your device until they are deleted by you or your browser, or their duration has expired.
The information stored and returned by the cookie allows us to display our website and its contents according to your preferences and personalize your user experience. Cookies also allow us to evaluate the success of our marketing activities.
However, only the cookie is identified on the device. Additional storage of personal data is only carried out upon your express consent or if such storage is essential, for example, to be able to use the offered and accessed service.
2. Consent to the Use of Cookies
Any unnecessary cookies, for example those that allow us to provide services on our website, will only be used after consent has been given. You will be requested to give your consent to the use of cookies via a notification (“cookie banner”) provided by us on the website.
Your cookie settings may be individually adjusted at any time, for example to activate or deactivate individual cookie categories.
3. Legal Basis
If you have given your consent to the use of cookies by means of a notification (“cookie banner”) provided by us on the website, the lawfulness of data processing shall be governed by Art. 6 para. 1 sent. 1(a) GDPR. If no consent is requested, our legitimate interest (i.e. interest in the analysis, optimization and economic operation of this website and services) within the context of Art. 6 para. 1 sent. 1(f) GDPR constitutes the legal basis for the use of cookies.
4. Use of Cookies
Depending on their purpose and function, we classify the cookies used by our website into the following categories:
a. Essential cookies
b. Functional cookies
c. Marketing cookies
a. Essential Cookies
Essential cookies ensure that our website and its services function properly and can be optimized by us. This means that without these cookies, our website and its services cannot be used as intended or cannot be optimized by us due to a lack of statistical data.
This type of cookies (essential cookies) is used exclusively by Meisterplan (First Party cookies) and Google Analytics. The information stored in these cookies is sent only to our website or Google Analytics.
The following essential cookies are used on our website:
| Name | Provider | Sent to | Purpose of Cookies | Duration |
|---|---|---|---|---|
| borlabs-cookie | Meisterplan | – | The borlabs cookie stores the consent you gave when visiting the website. If you would like to revoke this consent, simply delete the cookie in your browser. When you do this, the next time you access the website again or refresh it, you will again be asked for your consent to use the cookies. | 1 Year |
| _gid | Google Analytics | US | Uses a unique ID used to generate statistical information on how the visitor uses the site. This cookie therefore helps monitor the performance of the website. The anonymously stored data includes number of visitors, how visitors arrive at the website and which pages were viewed. | 1 Day |
| _ga | Google Analytics | US | Uses a unique ID used to generate statistical information on how the visitor uses the site. User and session information is stored anonymously. | 2 Years |
| _gat | Google Analytics | US | Used by Google Analytics to limit the request rate. | 1 Minute |
| AMP_ | Google Analytics | US | Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. | 30 Seconds to 1 Year |
| _ | Google Analytics | US | Contains campaign related information for the user. | 90 Days |
| _ | Google Optimize | US | Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in. | Typically 90 Days |
| _ | Google Optimize | US | Used for campaigns mapped to Google Ads Customer IDs. | 24 Hours |
| _ | Google Optimize | US | Used for campaigns mapped to Google Ads Campaign IDs. | 24 Hours |
| _ | Google Optimize | US | Used for campaigns mapped to Google Ads Ad Group IDs | 24 Hours |
| _ | Google Optimize | US | Used for campaigns mapped to Google Ads Criterion IDs | 24 Hours |
| _ | Google Optimize | US | Stores the last utm_campaign query parameter. | 24 Hours |
| _ | Google Optimize | US | This cookie is created when running a redirect experiment. It stores the experiment ID, the variant ID and the referrer to the page that’s being redirected. | 10 Seconds |
Essential cookies cannot be individually activated or deactivated.
To opt-out of Google Analytics measurement for all sites you can install the Google Analytics opt-out browser add-on or you can select a general deactivation of cookies in your browser at any time.
You can also change your setting for Google Analytics web analysis by Meisterplan via the following toggle:
b. Functional Cookies
Functional cookies enable our website to store information such as your user name or language selection in order to offer you improved and personalized functions. Functional First Party cookies collect and store only anonymous information.
The following functional cookies are used on our website:
| Name | Provider | Sent to | Purpose of Cookies | Duration |
|---|---|---|---|---|
| Yt-Player-Bandwidth | YouTube | US | Attempts to estimate user bandwidth. | Session |
| Yt-Player-Headers-Readable | YouTube | US | Used to determine the optimal video quality based on the visitor’s device and network settings. | 17 Days |
| GPS | YouTube | US | Uses a unique ID on mobile devices to enable tracking based on GPS geographic location. | Session |
| VISITOR_INFO1_LIVE | YouTube | US | Attempts to estimate user bandwidth on pages with integrated YouTube videos. This cookie is also used to track information about YouTube videos on other websites (e.g. user preferences, YouTube interface used). | 6 Months |
| YSC | YouTube | US | Uses a unique ID to store statistics on the Youtube videos that the user has seen. | Session |
| PREF | YouTube | US | The PREF cookie remembers basic preferences, such as choice of language, format of search results etc. | 8 Months |
| yt-remote-cast-installed | YouTube | US | Saves the user settings when retrieving a YouTube video integrated on other websites. | Session |
| yt-remote-connected-devices | YouTube | US | Saves the user settings when retrieving a YouTube video integrated on other websites. | Persistent |
| yt-remote-device-id | YouTube | US | Saves the user settings when retrieving a YouTube video integrated on other websites. | Persistent |
| yt-remote-fast-check-period | YouTube | US | Saves the user settings when retrieving a YouTube video integrated on other websites. | Session |
| yt-remote-session-app | YouTube | US | Saves the user settings when retrieving a YouTube video integrated on other websites. | Session |
| yt-remote-session-name | YouTube | US | Saves the user settings when retrieving a YouTube video integrated on other websites. | Session |
You can object to the use of functional cookies at any time by adjusting your cookie settings accordingly.
c. Marketing Cookies
Marketing cookies come from both us and external advertising companies. They are used to collect information about the websites you visit, among other things. This information can be used, for example, to deliver targeted advertising to the user.
The following marketing cookies are used on our website:
| Name | Provider | Sent to | Purpose of Cookies | Duration |
|---|---|---|---|---|
| _uetvid_exp | Microsoft Ads | US | Contains the expiry-date for the cookie with corresponding name. | Persistent |
| _uetvid | Microsoft Ads | US | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 13 Months |
| _uetmsclkid | Microsoft Ads | US | Store performed actions on the website. | Session |
| _uetsid | Microsoft Ads | US | This cookie is used by Bing to gather anonymous information on how visitors are using our website. | 1 Day |
| _uetsid_exp | Microsoft Ads | US | Contains the expiry-date for the cookie with corresponding name. | Persistent |
| _fbp | IR/US | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 Months | |
| act | IR/US | This is a Facebook cookie used for their analytics and research. | 90 Days | |
| c_user | IR/US | The c_user cookie contains the user ID of the currently logged in user. | 30 Days | |
| datr | IR/US | The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook’s security and site integrity features. | 2 Years | |
| fr | IR/US | Cookie by Facebook to provide ad delivery or retargeting. | 3 Months | |
| _fbc | IR/US | This cookie is used to annonymously store and track conversions in order to provide statistics of how users reached our website through Facebook marketing channels. | 2 Years | |
| sb | IR/US | Cookie is being used by facebookto determine browser details. | 2 Years | |
| spin | IR/US | Unknown. | 1 Day and 1 Hour | |
| wd | IR/US | This cookie stores the browser window dimensions and is used by Facebook to optimise the rendering of the page. | 1 Week | |
| xs | IR/US | This cookie contains multiple pieces of information, separated by colon. | 3 Months | |
| _js_datr | IR/US | Store user preferences. | 2 Years | |
| Csm | IR/US | Provide fraud prevention. | 90 Days | |
| Actppresence | IR/US | Store ad display frequency. | Session | |
| messagesUtk | Hubspot | DE | Store browser details, store performed actions on the website. | 13 Months |
| __hssrc | Hubspot | DE | Collects statistical data on the user’s website visits in Hubspot, such as number of visits, average time spent and which pages were opened. The purpose of this cookie is to segment website users by demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising. If this cookie did not exist, each time the browser restarted would be considered a new session. | Session |
| __hssc | Hubspot | DE | Collects statistical data on the user’s website visits in Hubspot, such as number of visits, the domain, average time spent and which pages were opened. The purpose of this cookie is to segment website users according to demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising. | 30 Minutes |
| hubspotutk | Hubspot | DE | This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. | 13 Months |
| __hstc | Hubspot | DE | Collects statistical data on the user’s visits to the website in Hubspot, such as number of visits, average time spent, which pages were opened, the domain and time of the visit. The purpose of this cookie is to segment website users according to demographics and geographic location so that media and marketing agencies can organize and understand their target audiences for customized online advertising. | 13 Months |
| hs_ab_test | Hubspot | DE | This cookie is used to consistently serve visitors the same version of the landing page they’ve seen before. | Session |
| __hs_d_not_track | Hubspot | DE | This cookie can be set to prevent the tracking code from sending any information to HubSpot. It still allows anonymized information to be sent to HubSpot. | 6 Months |
| __hs_opt_out | Hubspot | DE | This cookie is used to remember not to ask the visitor to accept cookies again. | 6 Months |
| Hsfirstvisit | Hubspot | DE | Store time of visit. | At least 1 Session |
| __hsmem | Hubspot | DE | This cookie is set when visitors log in to a HubSpot-hosted site. | At least 1 Session |
| _clck | Microsoft Clarity | US | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 Year |
| _clsk | Microsoft Clarity | US | Connects multiple page views by a user into a single Clarity session recording. | 1 Day |
| CLID | Microsoft Clarity | US | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 Year |
| ANONCHK | Microsoft Clarity | US | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | At least 1 Session |
| MR | Microsoft Clarity | US | Indicates whether to refresh MUID. | Session |
| MUID | Microsoft | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 Year | |
| MUIDB | Microsoft | Logs visitor information from multiple visits and on multiple websites (e.g. how they use the websites, what advertisements they view). This information is used to measure the effectiveness of advertising on websites. | 1 Year | |
| SM | Microsoft Clarity | US | Used in synchronizing the MUID across Microsoft domains. | Session |
| _twclid | US | Contains a browser and user unique ID combination and is used for targeted advertising. | 30 Days | |
| muc_ads | US | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | 2 Years | |
| personalization_id | US | This cookie is set by Twitter. The cookie allows the visitor to share content from the website on his/her Twitter profile. | 2 Years | |
| bcookie | US | Browser Identifier cookie to uniquely indentify devices accessing LinkedIn to detect abust on the platform and diagnostic purposes | 1 year | |
| bscookie | US | Used for remembering that a logged in user is verified by two factor authentication | 1 year | |
| JSESSIONID | US | Used for Cross Site Request Forgery (CSRF) protection | Session | |
| lang | US | Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings | Session | |
| lidc | US | To facilitate data center selection | 24 hours | |
| sdsc | US | Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission | Session | |
| li_gc | US | Used to store consent of guests regarding the use of cookies for non-essential purposes | 6 months | |
| li_mc | US | Used as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side | 6 months | |
| UID | US | Cookie used for market and user research | 720 days | |
| UserMatchHistory | US | LinkedIn Ads ID syncing | 30 days | |
| AnalyticsSyncHistory | US | Used to store information about the time a sync took place with the lms_analytics cookie | 30 days | |
| lms_ads | US | Used to identify LinkedIn Members off LinkedIn for advertising | 30 days | |
| lms_analytics | US | Used to identify LinkedIn Members off LinkedIn for analytics | 30 days | |
| li_fat_id | US | Member indirect identifier for Members for conversion tracking, retargeting, analytics | 30 days | |
| li_sugr | US | Used to make a probabilistic match of a user’s identity outside the Designated Countries | 90 days | |
| U | US | Browser Identifier for users outside the Designated Countries | 3 months | |
| _guid | US | Used to identify a LinkedIn Member for advertising through Google Ads | 90 days | |
| BizographicsOptOut | US | Used to determine opt-out status for non-members | 10 years | |
| li_giant | US | Indirect identifier for groups of LinkedIn Members used for conversion tracking | 7 days |
You can revoke the use of marketing cookies at any time by adjusting your cookie settings accordingly.