Everyone in your organization uses reports but not everyone needs the same information to get their job done. A NASA public relations manager doesn’t need to know the ins and outs of rocket fuel sourcing. Technical aspects of data security at NASA are not relevant to an engineer. These are just a few examples where data that is useful for one part of the organization is irrelevant for another. No matter your industry or organization size, different people need access to different types of insights to be successful within their role. Consequently, reports are not one size fits all.