Digital Marketing Manager

Anne Widmer, Marketing Manager

JOB DESCRIPTION

Meisterplan is redefining how companies plan their projects and resources in a world where project and work management are rapidly evolving. With our German-engineered SaaS solution, companies are able to make critical decisions about how to manage change within their organization in less time and with more accuracy. Our real-time Lean Project Portfolio Management engine gives customers the ability to perform what-if analysis, see potential costs and benefits, and highlight potential resource constraints, all from a single screen.

Meisterplan is a self-funded startup, founded in Germany, with a US headquarters based in Bellevue, Washington and additional offices in Houston, TX and Toronto, Canada. We are a fun, dynamic company who are also doubling our revenue year over year. We are looking for a critical person to help us accelerate that growth for our global online business. This role is ideally suited for someone who is a demand gen wizard with an interest in expanding into a broader set of marketing responsibilities for a global business.

Responsibilities:

SEO, PPC, and Content Marketing

  • Develop and execute paid ad strategies and campaigns in support of brand awareness and sales objectives
  • Build, track and optimize digital marketing campaigns including SEO, SEM and PPC campaigns.
  • Analyze current status of website and create, implement and manage an SEO plan with a focus on increasing traffic and increasing quantity and quality of conversions.
  • Assist marketing team in developing and implementing content strategies, targeted landing pages and campaigns.
  • Assist marketing team in design and implementation of email marketing campaigns and newsletters.
  • Track and present ongoing analysis of performance to leadership to drive future strategy

Social Media

  • Develop and execute social media strategies and campaigns in support of brand awareness and sales objectives.
  • Manage the social editorial calendar and posts while monitoring responses on corporate social media accounts to achieve maximum engagement.

Qualifications

  • 5+ years experience in SEO, SEM, PPC, Social Media Management and Content Marketing.
  • Experience working for a B2B SaaS company preferred.
  • Strong comprehension of SEO trends and best practices.
  • Track record of consistently delivering measurable results.
  • Exceptional written and oral communications skills.
  • Ability to use data to drive recommendations.
  • Ability to work and execute in a fast-paced, dynamic environment.
  • Basic German language skills a plus, but not required.
  • Bachelor’s Degree in marketing or related field.

Role is based in Bellevue, WA or Houston, TX. Occasional travel required within the U.S. and to Germany.

Apply Now:

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By |2019-01-14T19:57:51+00:00January 8th, 2019|Categories: Jobs|

About the Author: Karoline Holicky

Karoline Holicky brings not only her southern charm and Cajun cooking (Louisiana born and Texas raised), but as the Marketing Director at Meisterplan, she also brings 15 years of professional experience in many industries including financial services, engineering, oil & gas and the software industry. Karoline watches for best practices and trends in PPM because her main goal is to help companies improve their project portfolio management and resource planning so that they can make plans that work.